CRM & Mailshot System Terminology Comparisons

Platform	Audience/List (Main Contact Group)	Members/Contacts (Individuals)	Segments/Groups (Subsets)	Notes
Relator	Contacts Database	Contacts	Searches / Segments	"Searches" can be combined for mailshots
Mailchimp	Audience (replaces "List")	Contacts/Members	Segments	"Audience" is the main container; segments are dynamic subsets.
HubSpot	Contacts Database	Contacts	Lists (Static), Active Lists (Dynamic)	"Lists" can be static or dynamic; "Active Lists" update automatically.
Monday CRM	Board (e.g., "Leads" or "Contacts")	Items/Pulses	Groups (via filters or tags)	Uses boards and groups for organization; tags act as segments.
Zoho CRM	Module (e.g., "Leads," "Contacts")	Records	Segments (via custom views)	Custom views act as segments; modules separate different contact types.
Salesforce	Object (e.g., "Contacts," "Leads")	Records	Lists (Static), Reports (Dynamic)	"Reports" can act as dynamic segments; "Campaign Members" for targeting.